(courtesy of Kantar Media)
On more than one occasion, I’ve looked at my parent’s lives and marvel at every technological advance they have seen. They seen and embraced color TV, super sonic transport, and hybrid cars. Typewriters were chucked into the trash, and a black man was elected president. If nothing else, they watched man walk on the moon. We’ve only seen Felix Baumgartner free fall from the stratosphere.
So why, then, with the invasion of new technology into everyone’s lives (not just the Millennials’) do Baby Boomers refuse to embrace social media? As the infographic points out, those 55+ have almost no social presence on any platform or even know how social media functions. While this is aggravating on multiple levels, what is most shocking is that this is the age group who has the majority for executive leadership and business acumen in this country. So, did the baby boomers just have enough sense to hand over the marketing reigns to their grandchildren, or are these executives part of the rare ~20% who actually know what is going on?
Food for thought.